|
By putting one of our authors on the 'Hotspot' we hope to give
you and your reading group the chance to have all those burning
questions you might have, answered by the authors themselves - we
can't imagine a more direct way of uncovering an author's motivations
and intentions!
Our Hot Spot author this month is Dan Gardner, author of Risk:
Every day, we suffer a barrage of information about the threat of terrorism, war and apocalypse. But while we are preoccupied by our fears, the real risk of these obscure annihilating events taking place is about as likely as winning the lottery.
In this ground-breaking new book, Dan Gardner explains our ‘risk perception’ through our brains’ two simultaneous responses to risk – the ancient ‘fight or flight’ instinct and the rational considered response. How do we make choices amidst the bombardment of information we experience every day? And to what extent is that information manipulated to provoke a particular reaction from the public? To discover the answers, Dan Gardner speaks to economists, politicians, psychologists and media commentators, with entertaining and often surprising results. In doing so, he explains one of the central puzzles of our time: Why are the safest and healthiest people in history living in a culture of fear?
We are going to discuss Risk on our online chat forum - join in!
|