Vintage Publishing has won Best Marketing Campaign of the Year at the Book Marketing Society's inaugural Best Marketing Campaign of the Year Awards, winning for its hardback and e-book campaign for THE NIGHT CIRCUS by Erin Morgenstern.

The campaign, managed by Vicki Watson, Dan Franklin, Bethan Jones & Roger Bratchell also won the best Breakthrough campaign award, beating the campaigns for both When God Was a Rabbit and Room. The online storyworld, developed by Failbetter Games, beat stiff competition from campaigns for Caitlin Moran, Diary of a Wimpy Kid, Room and Alan Sugar's The Way I See It. The storyworld now has over 25,000 registered users and has been updated for the paperback release of the book - please do visit it now at www.nightcircus.co.uk

Chair of the judging panel Alastair Giles said: "In the end the judges could only focus on a campaign which met the challenges of 21st-century publishing and book marketing head on: an innovative digital strategy that jointly built a new community for the book and extended the boundaries of storytelling itself online."

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