The Random House Group today announced it has signed with digital innovators Small Demons to become its first publishing partner in the UK.
Small Demons lets people explore and discover books in new ways by extracting and displaying all the people, places and things mentioned within them.
Using a mixture of machine intelligence and human touch, Small Demons identifies and cross-references every person, place, song, book, film, food, drink, gadget and more. Readers can then use those references to enrich their reading experience by diving deeper into the story, or use them to find other books which share the same references.
The first of the Random House Group UK titles to go live on the site is the complete Jo Nesbo backlist which will give established Nesbo fans an exciting new way to explore the world of his books and attract new readers brought to the titles through the shared internal cultural connections with other books. For Nesbo, readers can, for example, explore detective Harry Hole’s music and film tastes, and his predilection for Jim Beam, Doc Martens and Camel Lights.
Hannah Telfer, Director, Digital Marketing & New Product Development, The Random House Group UK, said: “Small Demon’s ambition to help readers find books using all the rich detail from within the book itself chimes perfectly with Random House’s ongoing focus to help readers discover our authors’ books online.”
Valla Vakili, CEO of Small Demons, said: “We're delighted to become part of the UK culture experience and to have Random House as our first publishing partner here. Many of the ideas behind Small Demons—around depth, connectivity, narrative and culture—developed while I was a student at Oxford so it's a thrill to see them start to flourish here. We look forward to working with the Random House teams to find new practical applications of the site and its data.”
More titles from across the Random House Group’s catalogue will be added over the coming months, and the tagging from these titles will be introduced into the Group’s metadata to encourage better search and discoverability through serendipity and intelligent linkages.