It's coming in November

but if you can't wait that long - we have some exclusive extracts down below...

and don't miss our exclusive podcast of Guy telling us all about it

 

 

Conferences

Conferences are the business equivalent of going for a curry. Everyone thinks having a conference is a fantastic idea, but you always end up drinking too much, talking bollocks and feeling sick for days afterwards. One of the things that contributes to this queasiness is the themes used for conferences. Ninety per cent of conferences have the theme “Simply The Best” or “Playing To Win”. If conference  themes bore any relation to reality, at least one in three would be “We’re Up Shit Creek”.

The best conferences of all are sales conferences. This is where sales reps are called in from the country’s motorway service stations and join together in a roller-coaster ride through the heights of passion and depths of emotion that go with the launch of a new brand of toilet cleaner.  Many of these conferences require an overnight stay in the local hotel. This naturally leads to some frantic bedroom hopping by people who would be shocked and disgusted if they found their teenage children doing the same thing while they were away.

The biggest fear in the business world is having to make a speech at a conference. This is for several good reasons.  The first good reason is that you generally have absolutely nothing of interest to say. The second equally good reason is that no one in the audience has the slightest interest in anything you have to say even if it was of any interest, which it isn’t. For example, when you’re the IT director, it’s your job to make sure the IT works. If it does work they know already and if it doesn’t, they don’t want to hear your pathetic excuses.

Speakers vary in quality at conferences. There are some, generally from the IT department, who lose their audience somewhere in the phrase “Good morning, ladies and gentlemen“. If you do happen to be awake during their speech, listen out for the phrase “but seriously”.  This will be your only indication that a joke has been attempted. The chief executive’s speech is often a high point of the conference in that things tend to go rapidly downhill after they’ve finished. Chief executives generally talk about working smarter not harder, which is a phenomenal waste of time because everyone in the audience knows that if they could work smarter they certainly wouldn’t be working where they are now.

 

 

 

 

CLICK HERE
to pre-order your copy now

 

Conference speeches

Prepare for a speech by producing an outline of what you want to say on a single sheet of paper. Then sketch out a conceptual framework to convey that message. Then throw the piece of paper away and write down every joke you’ve ever heard. Humour is a very useful way to help establish a rapport with the audience and what better way to announce a major programme of redundancies than with a string of dirty jokes.  A speech should last about the same time as a middle manager takes to make love. So about three bullet points should do it, followed by seven sides of closely typed apologies. Audio-visual support is a must in longer presentations. Really great speeches start with a joke, go straight into half an hour of completely gratuitous video clips of sporting moments, and then end with instructions of how to get to the bar.Never speak from a lectern taller than you are otherwise you’ll be remembered forever as the mysterious talking lectern. Also make sure you have a witty put-down for hecklers such as “You’re fired”. Speeches are written to be heard rather than read, so it’s fine to use more colloquial phrases such as “Wake up, you bastards”. Finally, the golden rule of speechmaking is tell your audience what you’re going to say, say it, and then run off the stage to a waiting car.  If you’re worried about large audiences, you can take comfort from the fact that you won’t be able to see them because when you get on stage the lights will burn your retinas into the back of your head. The only area of the stage that has no light whatsoever is your notes, which are in complete darkness on the lectern. It’s at about this time you realise you’ve left your reading glasses in your briefcase. Having prepared the speech for eight weeks, you now have to improvise a forty-minute speech based on the few words of your notes you can actually see.  Once you’re up on stage you can then expect the technical faults to kick in. First your graphics won’t work. If you’re pushing a button, you’ll accidentally push the wrong button and exit the programme altogether. If a professional’s doing it for you, they will show the wrong graphic at the wrong time and skip over a couple just for the hell of it. If you’re lucky, the lights will fail at this time only to come back on when you’re tip-toeing off the stage with your arms flailing in front of you. To be fair, the technical back-up may be immaculate.  This allows you to  mess up the presentation yourself. It’s important to start well, which is why you inevitably choke on the first couple of words. When you can’t say “Good morning, ladies and gentlemen” without provoking some kind of coughing spasm, it’s unlikely you’re going to dazzle and enthral for the full hour. Don’t forget you can lose your voice at any time during a presentation.  If you have a joke with a punchline this is normally when your voice says adios.

To fight nerves it’s a good idea to grip the lectern with  both hands but not too tightly because they’re only temporary structures and often collapse beneath you. The really brave can leave the lectern completely and walk around the stage pretending to be natural. Just be aware that you have in fact walked into complete darkness, your microphone is about to give you more feedback than a year’s worth of appraisals and, at the furthest point away from your notes, you will forget your name, your job and everything you’ve ever wanted to say about anything.  Remember that the only thing keeping your audience from slipping into a permanent vegetative state is the prospect of coffee. It doesn’t matter if you’re the first speech of the day and you’ve only been talking for three minutes; no one is ever going to complain if you manage to choke out, “That’s it from me, let’s break for coffee.”