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James Martin, one of the world's most widely respected authorities on the impact of technology on society, argues that we are living at a turning point in human history. 'We are travelling at breakneck speed into an era of extremes - extremes of wealth and poverty, extremes in technology, extremes in globalization. If we are to survive, we must learn how to manage them all.' Although we face huge challenges and conflicts, Martin argues that it is in the scientific breakthroughs of the new century that we will find new hope. In a clear, penetrating and insightful style he addresses the key questions of our age and proposes an interconnected set of solutions to its problems.
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There is material in this remarkable and well-written book for lively controversy, but that can only be good . . . Two special points emerge. First is the sheer scope of the book and the way in which so many diverse ideas are put together and effectively related to each other. Second is the author's optimism. - The Times Literary Supplement
This epic new piece of futurology aims no less than to ensure the survival of the human race . . . It's up to our children to determine how well we cope with the revolution, so get them to read this lively, readable, provocative and occasionally inspiring book as soon as possible. - Laurence Phelan, Independent on Sunday
[An] extremely good book . . . You would be hard-pressed to find a more sensible and readable digest of the concerns we have to face this century. - The Sunday Times, CULTURE magazine
Britain's leading futurologist . . . Martin is able to describe extraordinarily complex technological advances in easily accessible terms. - Sunday Times
A plethora of books have surveyed humankind's niche on Earth. Many have examined our prospects for the future, but James Martin's book is by far the most ambitious . . . So persuasive is Martin that one can readily agree with him that, in light of the sheer intensity of scientific research today, and our apparent new-found capability to solve whatever problems afflict us, the 21st century must surely rank as by far the finest time to be alive . . . As Martin puts it, the present century is 'crunch time'. - Nature
A wonderful book...a privilege to read. - Lord Rees, President of the Royal Society
A fire bell warning...Any political or business leader (or young person) eager to make history should begin by reading James Martin's hopeful and crucial blueprint. - Hernando De Soto, author of THE MYSTERY OF CAPITAL
Sensational. Every warning is rooted in clear data, and each is counterbalanced with available or foreseeable choices. - William Stevenson, author of THE MAN CALLED INTREPID
To survive the difficult 21st century we will need all that technology can offer, but in addition we need the optimistic belief in it that James Martin's book provides. - James Lovelock, author of GAIA: A NEW LOOK AT LIFE ON EARTH
On rare occasions a special book introduces a vital new idea into the public consciousness. This is one of those books. - Baroness Susan Greenfield, Director of the Royal Institution of Great Britain and author of TOMORROW'S PEOPLE
By this author
About the Author
James Martin was born in Leicestershire, studied physics at Oxford, served in the British Army and then joined IBM in Paris as a systems engineer. He lectures all over the world and has written extensively on management and technology. Alongside his Litt.D from Oxford University, he has honorary doctorates from all six continents. And in 2007 James Martin became a Fellow of the World Academy of Art and Science.
