Title

Bite Studio - Visual Editor
Random House Speakers

Salt, Sugar, Fat: How the Food Giants Hooked Us

Michael Moss

(Enlarge Image)

Published by WH Allen, part of Ebury Publishing

Format: Hardback

£20.00

Buy now

This book is also available as:

Availability

This product is currently not available from this site. Please check with other retailers.

Details

EAN: 9780753541456
Published: 28 Feb 2013

-

About the book

Synopsis

The No.1 New York Times Bestseller

In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world.

We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health.

Are you ready for the truth about what’s in your shopping basket?

Recommend this book

Add your recommendation

Only registered users can recommend books. Please use the buttons below to either create a new account, or sign-in to an existing account.

Register here or Sign in here

Press

What the critics say

About the Author

Michael Moss is a Pulitzer Prize-winning reporter with the investigations group of The New York Times.

Michael Moss

More about Michael Moss

PageId: 80505 UserId: 5
This website makes use of cookies. See our Privacy Policy for more information.