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Be Careful What You Wish For
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Ever dreamed of owning your boyhood football club?
Simon Jordan grew up a stone’s throw from Crystal Palace Football Club. As a boy he used to break into the Palace ground for a kick-about on the hallowed turf. On leaving school he entered the mobile phone business. By the age of thirty-two, he’d built a company from nothing, sold it for £75 million and bought his childhood club. By the age of forty-two Palace was in administration and Jordan had lost nigh on everything.
Be Careful What You Wish For lifts the lid on the owner’s story and reveals for the first time how the national game really works. Jordan spares no one, least of all himself, as he takes us inside a world where hopes and aspirations sit alongside greed, self-interest, overpriced players, dodgy transfers and top-level incompetence. He doesn’t hold back.
Breathtakingly honest, highly controversial, humorous and full of jaw-dropping anecdotes, Be Careful What You Wish For is far more than a football book. It is a social commentary on the culture of great wealth and ambition; a Shakespearean tragedy that exposes the dark side of chasing a dream.
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A frank and brutal insight into why football and business don't mix - Theo Paphitis
One hell of a read - Sport Magazine
Bad luck and bad decisions make for a page-turning read - Shortlist magazine
Brash, flash and full of bottle-blond ambition - Independent on Sunday
One of the best football books you will ever read - Birmingham Post
A gripping story of how common sense can’t survive in a football environment… No turn goes unstoned…bloody entertaining it is too… If you ever make a fortune and fancy buying the club you’ve always supported, Be Careful What You Wish For is the book for you - Sabotage Times
An important document to have arrived in the world of football - Observer
As brash and big-balled as you would imagine from the man who once announced he wanted to strangle Craig Bellamy with his own tongue, Jordan seems incapable of writing a bland sentence as he recounts the internal workings of an industry he so vocally detests.His genuine passion for his club shines through and Jordan is never afraid to laugh at the absurdity of his own shortcomings - Sport magazine
Ripe with detail and wincingly believable - Sunday Telegraph
In some ways his memoir is like I Am the Secret Footballer but written by someone who isn’t precious about his identity or the reputation of others … The inside detail on how the beautiful game really works is compelling and revealing - Metro
Written with verve and humour, he comes across as a surprisingly sympathetic character. The final chapters, about his own and the club’s financial meltdown, read like a fast-paced thriller - Independent on Sunday
The no-punches-pulled style of Be Careful What You Wish For will be familiar to aficionados of his newspaper column, and it’s a lively romp through the perils of ownership - Independent
An illuminating insight into the life of a chairman - Sport
One of the very best football books you will ever read - Press Association
By this author
About the Author
Simon Jordan is a serial entrepreneur who made his fortune in the mobile phone industry. He started the Pocket Phone Shop in 1994 expanding it to over 200 outlets by the time of its sale in 2000. In the same year he bought Crystal Palace Football Club, becoming the youngest ever owner of a Football League club. During his ten years in football covering the entire decade of the noughties he became one of the game’s most recognisable faces. He is the author of a critically acclaimed series of columns in the Observer, the founder and former owner of the car magazine, Octane, former owner of an award-winning restaurant and bar, and star of a major ITV series, Fortune Millionaire Giveaway. In 2008 he produced and solely funded the critically-lauded British film, Telstar, the story of the legendary record producer and songwriter, Joe Meek, starring Kevin Spacey.