Title

Bite Studio - Visual Editor
Random House Speakers

Brutal Simplicity of Thought: How It Changed the World

Lord Saatchi

(Enlarge Image)

Published by Ebury Press, part of Ebury Publishing

Format: Hardback

£10.00

Buy now

Availability

Available for dispatch within 1-2 working days

Details

EAN: 9780091943318
Published: 15 Sep 2011

-

About the book

Synopsis

Simplicity looks easy. It's not. It's easier to complicate than simplify. This book presents stunningly simple examples of concepts that have changed the world - from the single piece of paper that became the American Declaration of Independence, giving birth to the most powerful nation in the history of the world, to the symbol and line that enables us to write music. Thought-provoking and incisive, Brutal Simplicity of Thought is the distillation, in words and pictures, of the Saatchi method of creativity.

Whether you are a student, a manager, self-employed or a CEO, this book has something to teach us all: simplicity rules.

Recommend this book

Add your recommendation

Only registered users can recommend books. Please use the buttons below to either create a new account, or sign-in to an existing account.

Register here or Sign in here

Press

What the critics say

About the Author

This book started life as a training manual for Saatchi advertising employees. Its approach shaped the Saatchistory for 40 years. Its principles permeate the culture, philosophy and structure of one of the world's best known corporate brands.

Lord Saatchi

More about Lord Saatchi

Related Videos

Other websites

The Random House Group is not responsible for the content of external websites

PageId: 33123 UserId: 5
This website makes use of cookies. See our Privacy Policy for more information.