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Craig Sams has an impeccable history as a health food advocate. He founded Whole Earth Foods, starting with the UK's first macrobiotic restaurant, Seed, and moving on to launch a range of organic products. He is now chairman of the Soil Association. Josephine Fairley is a former glossy magazine editor whose quest has always been to combine outer and inner beauty. Craig and Josephine founded Green & Black's together in 1991 and sold the company to Cadbury Schweppes in 2006. Craig remains president of the company and, among other things, he ensures the original principles of sustainability and organic production are being held. Craig and Josephine are now concentrating on new ventures that embody their passion for sustainable living and wellbeing, including Judges, an organic bakery and wholefood store, in their home town Hastings, East Sussex, and The Wellington Centre, an integrated health clinic.
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