Business Books at Random House


	RRP £8.99 Paperback ISBN: 0099505371	And Now on Radio 4: A Celebration of the World’s Best Radio Station Simon Elmes

		And Now on Radio 4: A Celebration of the World’s Best Radio Station is one of the latest business books to be published by Random House - click on the book jacket or title for a full description, or click here to buy. A range of business titles are published every month covering a wide variety of disciplines. For a full list of titles use the button to the left or the search facilities above and below.


	No Frills: The truth behind the low-cost revolution in the skies Simon Calder and Mick Webb	RRP £9.99 Paperback ISBN: 0753510448

	In the past few decades, the rise of low-cost airlines has become the biggest business success story in the world. With innovative characters such as easyJet's Stelios Haji-Ioannou and Ryanair's Michael O'Leary, entreprenaurial tactics and a 'David and Goliath' saga plot, the story of low-cost airlines has one winner: airline passengers. Expensive flights that once made air travel off-putting are now a thing of the past, and millions of passengers are jetting around the world at rock-bottom prices. But what are the origins of these airlines? How do they manage to sell seats for next-to-nothing, yet still make massive profits? What are the implications for the future of air travel? And are all these questions overshadowed by one burning issue: just how safe are they? Simon Calder, Britain's leading investigative travel journalist and now television presenter, discovers the secret of the budget airlines' success. This fully updated edition reveals how low-cost airlines have opened p the world, forcing traditional airlines to slash prices, and explores the complaints and setbacks that have dogged their campaigns. No Frills makes fascinating reading for the economical and eager traveller.



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